Written by Martin Hodgson.
It’s one of the greatest marketing campaigns in history and certainly the most influential in kick-starting the global motorcycle industry; “You meet the nicest people on a Honda”. The idea was bought for Honda by Grey Advertising from a UCLA undergraduate student who’d created it for an assignment, but I don’t think any of those involved envisioned just what it would mean for Philippe Vincent from French-speaking Montreal, Quebec. Exactly a year ago he didn’t even own a motorcycle, didn’t have a motorcycle license and had only just discovered from a friend what a Cafe Racer was. Yet only a year later the proof he’s a faster leaner can be seen in the evidence of his creation, his first bike and build, a 1974 Honda CB750 with plenty of 1950s British inspiration, it takes the name “Majesty”.